Google engineers will be joining the department for a tech talk.

Title: Programmatic Ads
Programmatic Ad Buying makes it possible to deliver online ads to interested customers, at the moment they are expressing interest. It has transformed the advertising world. Its success relies on the power and speed of computers. This presentation gives an overview of Double Click Bid Manager, a next-generation platform that helps advertisers to buy ads across websites and mobile apps.

Students will receive CSE 600 credit for attending.