Google Talk: Programmatic Ads

Event Type: 
CSE 600
Friday, February 23, 2018 - 2:00pm to 3:00pm
Room 120, New CS
Event Description: 

<p>Google engineers will be joining the department for a tech talk. Title: Programmatic Ads Programmatic Ad Buying makes it possible to deliver online ads to interested customers, at the moment they are expressing interest. It has transformed the advertising world. Its success relies on the power and speed of computers. This presentation gives an overview of Double Click Bid Manager, a next-generation platform that helps advertisers to buy ads across websites and mobile apps. Students will receive CSE 600 credit for attending.</p>

Computed Event Type: 
Event Title: 
Google Talk: Programmatic Ads